Taylor Swift purged much of her social media presence last Friday, leading many of us to believe that her long-expected album rollout was about to begin. Today there's been some chatter about new music or information at 2PM EDT -- at the peak of the eclipse, smh -- and now Swift herself has tweeted out this 10-second lo-fi video clip. It appears to be a snake (a reference to her reputation?) or perhaps a dragon or an alligator... some sort of reptilian tail, I guess? Whatever it is, it marks a significant change in this woman's personal branding. Decipher below, and then avoid staring at the sun today by frantically refreshing Swift's Twitter account.
— Taylor Swift (@taylorswift13) August 23, 2017
