Last year, the Weeknd unveiled a collaboration with discount fashion superstore H&M. But they won’t be getting together again. In a recent ad, H&M used an image of a young black boy wearing a sweatshirt printed with the phrase “coolest monkey in the jungle.” The store has already apologized for using the image, but that doesn’t change the fact that they used it in the first place. And the Weeknd has tweeted that he’s “deeply offended” and that he’s cutting ties with the store.

woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore… pic.twitter.com/P3023iYzAb

— The Weeknd (@theweeknd) January 8, 2018

?uestlove has also written on social media about how offensive that image is.

I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something…wanna take a guess?

A post shared by Questlove Gomez (@questlove) on Jan 8, 2018 at 5:42am PST