Jay-Z has been named Puma’s president of basketball operations, according to Complex. The rapper will helm the clothing company’s freshly relaunched basketball division, which was announced today with signees DeAndre Ayton, Marvin Bagley III, and Zhaire Smith. Former ball player Walt Clyde Frazier will be the brand’s lifetime endorser.

“We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years,” Puma global director of brand and marketing Adam Petrick told Complex.

Over the weekend, Jay-Z released a collaborative album with his wife Beyoncé, Everything Is Love. Busy boy!

The worst kept secret: Puma is back in basketball. Company signing their first endorser Walt Clyde Frazier to a lifetime deal. Releasing 73 limited editions pairs at place on Flatbush Avenue in Brooklyn today. New handle is @PUMAHoops. pic.twitter.com/fmbgi5B0M0

— Darren Rovell (@darrenrovell) June 18, 2018