Once a pop artist becomes successful -- like, Grammy-nominated, Hot 100-dominating big -- it's reasonable to assume that they'll hit a wall. That crash could look like anything: burnout, writer's block, depression. Think of it this way: If you're a high-achieving artist with towering dreams, you're basically on the roller coaster's lift hill before the kinetic-energy drop. Lots of creators never make it to the downhill part. But for those that do make it to the free fall, there comes an onslaught of new obligations. You have to do press, perform for all the label heads and fans, tourtourtour, become a fashion icon on the side, firm up a social-media presence if you don't already have one, talk to random radio DJs in towns you've never heard of. It's a lot! No wonder after three albums, Post Malone had nothing left to give.
Chained To The Rhythm: The Month In Pop
Post Malone Transcends The Algorithm
