Conventional wisdom says that anything you put on the internet lives forever, whether it's a long-buried YouTube video or unearthed LiveJournal entries from 2004. It's true, the internet has a long memory. And yet artists like sad boi balladeer Joji have been using the medium to reinvent themselves every few years. For Joji, it's definitely working.
Chained To The Rhythm: The Month In Pop
The Many Faces Of Joji, The Internet’s Favorite Shapeshifting Sad Boi
