In September, Róisín Murphy is releasing a new album, Hit Parade, which she produced with DJ Koze. We’ve heard two tracks from it so far, “CooCool” and “The Universe,” and today Murphy is offering up a third, “Fader.” It comes with a music video that Murphy shot in her hometown of Arklow in Ireland. “This idea came to me partly in reaction to making such surreal and ‘other’ imagery for the album artwork, and partly in response to the track itself,” she explained, continuing:

I felt I needed a totally authentic space in which to perform Fader. The song is about life & death & music and so I went home to where it all started for me. Just as in the music there’s a huge HipHop influence on the video and for me to have the sheer front for that, it needed to ring true and so my home town, Arklow was in fact, the only option. It was a huge task to take on, connecting with local government counselors because we had to close the high street and then, with local groups of all kinds, musicians, dancers, scouts, majorettes, farmers, fishermen etc and much of my family… doing something like this is a massive responsibility and it threatened to overwhelm me at times. But on the day we had Hollywood sunshine and just an incredible sense of goodwill. The people of Arklow made me so proud. It truly turned out to be one of best days of life…

Watch and listen below.

Hit Parade is out 9/8 via Ninja Tune.