Typically speaking, college kids aren't seasoned marketers or astute culture journalists. They don't use Chartmetric to assess the career trajectory of their favorite rapper, and when they describe what does or doesn't work for their faves, they aren't trying to win a Pulitzer Prize. And unlike me, they'll probably never have the ability to do so anyway (JK, JK). But what they do have is the benefit of unfiltered instinct, and if you hang around them for long enough, you can get the sort of raw, plainspoken insight that's seldom gleaned from a boardroom or an editorial meeting.