Bloomberg reports that a 30-second ad during Super Bowl LX comes with a price tag of $10 million. But that record-high rate hasn't stopped brands from cashing in on coveted commercial time, or recruiting some of the year's most marketable pop stars to help them out.
Between your chances to cheer on the Seattle Seahawks, the New England Patriots, and/or Bad Bunny's halftime show, stars like Sabrina Carpenter and Lady Gaga will do their due diligence in trying to sell you shit. In other cases, stars from outside the music world will make appearances with a recognizable needle drop in the background.
As always, many companies have preemptively shared their commercials ahead of the big game; others have teased their ads with previews before unveiling the full thing this Sunday, Feb. 8.
Check out what the pop stars are shilling this year below.
Charli XCX x Poppi
Actor Rachel Sennott and director Aidan Zamiri have previously collaborated with Charli XCX with her "360" music video and her new movie The Moment. The trio are reuniting for this year's Super Bowl in an ad for the prebiotic soda brand Poppi, as Charli teased on Instagram with a carousel of BTS photos: "Busy next weekend?"
Sabrina Carpenter x Pringles
Sabrina Carpenter has a lot of songs about how difficult it is to be, as they say, single as a Pringle. Fittingly, she'll be making her Super Bowl commercial debut this year for Pringles, finally resorting to building her own boyfriend out of potato chips.
Post Malone x Bud Light
Whitney Houston's classic ballad "I Will Always Love You" soundtracks Bud Light's Super Bowl commercial this year, which finds returning brand spokesdudes Post Malone, Shane Gillis, and Peyton Manning at a destination wedding reception that goes awry when a keg rolls off a cliff. Please don't invite me to your wedding if Bud Light is the only beer you have on tap.
Backstreet Boys x T-Mobile
Just like football players ahead of the game, the Backstreet Boys need to warm up. Here they are doing just that while wearing T-Mobile pink.
Benson Boone x Instacart
In this retro-looking bit directed by Spike Jonze, Benson Boone and Ben Stiller play a pair of Eurodance stars who remind us how lucky we are to live in the present because we can order groceries with just a click. Also, only one of them can successfully land a backflip.
Addison Rae x Uber Eats
It'd be too on-the-nose if Addison Rae appeared in a Diet Pepsi commercial. Instead, she sips a can of the stuff in an Uber Eats spot, where Matthew McConaughey tries to sell Bradley Cooper on his theory that the Super Bowl is one big gimmick to sell food.
Lady Gaga x Rocket + Redfin
Lady Gaga sounds expectedly fabulous covering Mister Rogers' "Won't You Be My Neighbor?" for Redfin and Rocket Mortgage, although I'd like to know the percentage of Gaga fans who actually have mortgages to deal with.
Andy Samberg (singing Neil Diamond) x Hellmann’s
A hardly-recognizable Andy Samberg dons a Neil Diamond hair-swoop as the Lonely Islander serenades a deli with a "Sweet Caroline" parody about how Hellmann's mayonnaise makes your sandwich so good, so good, so good. Elle Fanning is not impressed, and she's not alone.
Katseye and Hailee Steinfeld x State Farm
The Buffalo Bills did not make it to the Super Bowl this year, but at least we get to see Bills wife Hailee Steinfeld regret selecting a sketchy insurance company in a spot starring Danny McBride and Keegan-Michael Key. Nothing like a group Bon Jovi singalong to make you wish you'd gone with State Farm instead. Jon Bon Jovi, incidentally, will introduce the Patriots as they take the field.
Ludacris and Chingy x Frank’s RedHot
That, right thurr, is Ludacris and pal Chingy debating the GOAT hot sauce for your Super Bowl snack consideration.
EJAE (singing Phil Collins) x Liquid I.V.
K‑Pop Demon Hunters breakout star EJAE has a bathroom big enough for a grand piano. Between sips of a Liquid I.V.-infused water, she gives a soulful bathroom rendition of Phil Collins' 1984 classic "Against All Odds." It's the electrolyte mix's first Big Game spot.
As far as needle drops without pop star appearances...
Ring - Harry Nilsson's "Without You"
There are quite a few reasons why you should probably not own a Ring camera, but the Amazon-owned company certainly doesn't want you to know about them. Here are some cute dogs and Harry Nilsson's classic Badinger cover to distract you from the surveillance state of it all.
Budweiser - Lynyrd Skynyrd’s “Free Bird”
This horse doesn't drink Budweiser, but he does teach a baby eagle how to spread its wings and fly.
Pepsi - Queen's "I Want To Break Free"
Taika Waititi directed Pepsi's Super Bowl spot this year, which proves to us that polar bears prefer Pepsi over Coca-Cola and that they're not exempt from unexpected concert kiss cam appearances. Waititi also directed Jurassic Park stars Sam Neill, Laura Dern, and Jeff Goldblum (who has a new album in June) in a spot for Comcast's Xfinity.
Fanatics Sportsbook - Harry Belafonte's "Jump In The Line"
For sports betting site Fanatics Sportsbook's first-ever Super Bowl ad, Kendall Jenner dots the history of her hooper ex-boyfriends as Harry Belafonte's hit plays in the background.
