At 12AM Kanye and Jay-Z pulled off the leakless LP release of the music industry's dreams, along with inspiring the robust Twitter hashtags #WTTRules (via @RobMarkman: "No. 1: The album has to be out a FULL 5 DAYS before any person, publication or Online outfit declare it 'Classic.'") and the less-meta/more critic-y #WTT. So it's not a competition, but obviously ...