This week Fiona Apple unveiled a 23-word album title, Lil B dropped a 34-track mix tape, and Bradord Cox played "My Sharona" for 60 minutes. So much for brevity. But I'm glad that's all out of the way, since SXSW will find our attention spans under fire. If not UNDER WATER! (Sorry.) If you still haven't RSVP'd to our Thursday ...