Last week cameras caught Toronto Raptors global ambassador Drake vigorously lint-rolling his pants while courtside during a Raptors playoff game. As Twitter rushed to mock him for this quizzical turn of events, Drake quickly got in on the joke himself by posting a screencap of the incident with the caption “Lint rollers on deck.” You’d think that would be the end of it, but Drake is apparently not one to let a good marketing opportunity pass by. Last night the Raptors gave out 1,200 special edition Drake lint rollers emblazoned with his OVO owl logo. Here’s a closeup via the Raptors’ Twitter:

Shout out to @bouncefresh! #WeTheNorth #RTZ RT @welcomeovo: Tonight @Raptors game 5 pic.twitter.com/4I4DBy3Z9S

— Toronto Raptors (@Raptors) April 30, 2014

(via USA Today)

Very stylish, right? Who wouldn’t want to roll lint with that? And hey, all this ridiculousness must have put the team in good spirits because they took a 3-2 series lead over Brooklyn last night, upending the Nets like a lacrosse stick overturning a fondue plate. And then there’s this:

Hey, whatever works, Canada.