Migos – “Dab Of Ranch”
Last year, the old collectible ’90s potato-chip brand Rap Snacks relaunched with a few new flavors, and the people behind the brand were smart enough to give Migos their own “Sour Cream With A Dab Of Ranch” flavor. Migos posted a video of themselves freestyling about the chips, and the thing went viral, the way these things do:
The Migos rap snacks lit 😂😂 pic.twitter.com/jA8GABwQDn
— DJ Akademiks (@IamAkademiks) November 30, 2016
Migos are now kings of the world. Their “Bad & Boujee” is the #1 song in the country. Their Culture is the #1 album, and I’d also argue that it’s the best album that anyone has released thus far in 2017. They don’t have to rap about their potato chips anymore. (Not that they ever did, really.) But they have still gone into the studio, for a Spotify session, and transformed their “Dab Of Ranch” freestyle into a full song, one that ends with Quavo emotionally howling about a “Daaaaaaab Of Raaaaaanch.” It’s quite a thing. Listen below.
Culture is out now on Quality Control/300 Entertainment/Atlantic.