Father John Misty understands how the internet works. He might not like it, but he certainly knows how to profit from it. Case in point: Devoted music news consumers may recall when Josh Tillman expressed his disdain for The Voice contestant Aaron Gibson’s godawful “Hollywood Forever Cemetery Sings” cover with a quickly deleted Facebook post reading:

why
God
why

It became a thing online for less than a day and was rapidly forgotten — until now! Today Misty tweeted a link to the newest item in his web store, a unisex T-shirt bearing the phrase:

WHY
GOD
WHY

That’s the T-shirt above. You can pre-order it here for $25. Pure comedy!