When Kendrick Lamar unveiled the cover art for his new album DAMN., the initial reaction was, shall we say, a bit mixed. Thanks to Kendrick's downcast expression and the big red Times New Roman font, the artwork has already been memed into oblivion, and now one of the graphic designers behind the cover, frequent TDE collaborator Vlad Sepetov, has taken to Twitter to explain his intentions:
https://twitter.com/VSepetov/status/851802055198953473?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.stereogum.com%2F%3Fp%3D1934834
DAMN. by Kendrick Lamar. pic.twitter.com/ucQcg0PuzG
— Kendrick Lamar (@kendricklamar) April 11, 2017
