Last week, the late Ozzy Osbourne's family announced ghoulish plans for an interactive AI hologram version of the rock icon. By way of selling this enterprise, Ozzy's widow Sharon Osbourne said, "You can ask Ozzy anything, and he will answer you in his own voice, and the answers will be what Ozzy would have said. We're going to take it all around the world. People can talk to him and he will talk back." That sucks! Don't do that!
Ozzy's son Jack Osbourne announced the news during a panel at Licensing Expo in Las Vegas, and he suggested a future use of the Ozzy hologram: "Technology has come such a long way to where it’s almost drag and drop. You could shoot a template for a commercial... Literally, prompt what you want Digital Ozzy to do in that commercial, and you just drop it in. It’s that simple now."
Naturally, many fans have reacted to this news with exhausted disgust. Yesterday, Jack Osbourne addressed those concerns in an impromptu fan Q&A session on YouTube. In that video, Jack made the case that Ozzy "would be into" what they're doing. Here's what Jack had to say for himself:
Here’s the thing — it’s gonna be so tasteful, what we’re doing. It’s not gonna be fucking lame. It's not like you can sit there and like… It’s really complex, what we’re doing. This isn’t just like hooking up an image of my dad to ChatGPT. It is, this is going to be, yeah. This is some high-level technology that we’re gonna be working with, and it’s gonna feel very real. And it’s kind of wild how it will be utilized. But it's awesome. It's really cool, and it's something that, you know, I think my dad would be into. Because we actually talked about it before he passed, about doing something like this. So yeah, I know he would be into this.
Watch it below.
When he was alive, Ozzy Osbourne was an enthusiastic participant in his family's attempts to sell his image. For all we know, Jack is telling the truth here. It doesn't mean it's not gross!
