Ariel Pink is nothing if not self-aware. A few weeks ago, he delighted in playing a trolling advocate for misogyny in an interview. And now he’s playing a failed pick-up artist in a music video. “Put Your Number In My Phone” is the queasy, creepy lead single from Pink’s forthcoming double album pom pom. And in its new video, from director Grant Singer, Pink literally dresses like Mystery from VH1’s The Pickup Artist. He stalks through a mall, wheeling an intense gas-masked Bane-looking individual in a wheelchair and approaching every pretty girl he sees, and he strikes out every time. It’s a very, very strange video, but it’s also a canny play on the image that Pink has been consciously evoking lately. Check it out below.

Pom pom is out 11/18 on 4AD.