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Bonnaroo 2026 Merch Appears To Be AI-Generated

It's Bonnaroo time, baby! Look at that lineup! The Strokes! Noah Kahan! Rüfüs Du Sol! Kesha Presents: Superjâm Esoteríca: The Alchemy Of Pop! It's about to be an epic weekend, one that you will surely want to commemorate with the purchase of a $45 festival T-shirt that depicts some skeletons on an acid bus! The vibes are magical! Until you find out that a computer spat those skeletons out! Allegedly!

Personally, I have no idea how people tell what is and isn't AI-generated anymore. This is a problem! I don't want to get hoodwinked! But certain corners of the internet are abuzz with speculation that Bonnaroo, specifically, is using AI-generated imagery on its festival merch. The Instagram account @the_aicop has pointed out a couple of examples. In the case of the skeleton bus shirt, artist Dave Van Patten shows up in the comments, making a convincing case that this particular shirt is an AI-generated rip of his cover for Dave's Picks Volume 24, a three-CD live collection that came out in 2017.

There are other examples, too. The Bonnaroo subreddit is not happy about it.

Bonnaroo kicks off tonight with a four-act pre-show bill that's honestly pretty sick: Skrillex, Four Tet, Vince Staples, and Spiritual Cramp. But that's not good enough to make up for this kind of bullshit. Other festivals have used AI-generated art, and more will almost certainly do it in the future, but it sucks. The least we can do is publicly shame them for it.

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