Amazing what a name can do. Musical thespians Mos Def and Jack Black team up for Be Kind Rewind, and through ten-fifteen seconds, it looks like direct-to-DVD fare. Until Michel Gondry's name pops up, at which point you have two choices: pour one out for his career and reputation, or sit through the end and figure that mad genius has gotta have a secret masterplan/twist for this flick in that eternally spotless mind of his. But it don't look too promising.
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