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Guv – “Blue Jade”

Victoria Prestes

Next weekend, Run For Cover Records is supposed to hold its revived Something In The Way festival at the Boston venue Roadrunner. If the entire East Coast is still buried under ice by then, I don't know how this fest is going to work, but I guess Boston is better-prepared than most places for this kind of winter storm. If the fest does go down as planned, then Ben Cook will play the show twice, with his supremely kickass back-in-action hardcore band No Warning and with his indie-pop project Guv, formerly known as Young Guv. By that time, Guv's very cool new album will be out in the world.

On Friday, Guv will release Warmer Than Gold, a new LP that leans into starry-eyed UK sounds of old, like Madchester and Britpop. After sharing the title track, "Let Your Hands Go," and "Chasin' Luv," Guv's got a new one called "Blue Jade" out today. It's a shoegaze song, more or less, but with a propulsive drum-machine beat. The hook has some of that old Stone Roses magic. Here's what Cook says about it:

For this song, we were thinking about these last few years of the shoegaze wave alongside classic records by MBV and Chapterhouse, but with the aim of pushing it somewhere punk and more driving. The idea was to make it like a Blitz or Oi! record but bury it under a wall of guitars and texture. Most of the vocal melodies came together while the guitars were being tracked, quietly singing them into my phone. I took the instrumentals from the sessions at Max Epstein’s studio in LA back to London and recorded the vocals quickly in my uncle’s apartment, keeping it low so I wouldn’t disturb the neighbors.

Like the other Warmer Than Gold singles, "Blue Jade" has a murky VHS-style video from directors Fred Joseph and Andrew Pitrone.

Warmer Than Gold is out 1/30 on Run For Cover.

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